Join the New Info Product Bootcamp

“Instructional Design for Information Marketers”

Starts Tuesday, November 19th, 2013 at 3:00pm Eastern

Discover the “Instructional Design” Secrets Only the Professionals Know

How to increase the skills your customers acquire from your info products

3 ways to make it SUPER easy to find information people are looking for in your products

Create better courses using adult learning theory and accelerated learning techniques

How to use multiple intelligence theory to “speak their language” when you’re targeting a niche market

Why and how to use worksheets, checklists, mindmaps, assessments and other support materials to increase learning and retention

Incorporate models and templates to ensure clients get better results when implementing your materials

And more

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Your Info Products Should Be ALL About Your Customers…NOT Just About Your Bank Account

Too many gurus will tell you to crank out info products, get them to market as fast as you can so YOU can make money.

But what happens when you turn out a crappy product?

What happens when people pay you to teach them something and they don’t achieve the results they expect?

You can’t afford a bad reputation…It’s not good for repeat business.

But let’s be honest. You know you would turn out better products if you just knew how to do it. Right? But who is there in the market place that’s talking about the nuts and bolts of teaching people? No one. Because the majority of information marketers are just that…information…marketers.

Too many info products fail to deliver because the people creating them are marketers, not teachers. And that’s why we end up with lots of info products that have great information but deliver it in a way that’s just plain frustrating!

In fact, I asked my mastermind group last month about their frustrations: “What would you change about the information products you’ve purchased recently? What really drives you CRAZY?”

Here were some of their answers:

“It says there’s a workbook, but it’s just a transcript.”
“You can’t find the information you’re looking for. Sometimes I buy a course because I want just one piece of information. But when I get the course I have to go through the whole thing to find it. It makes me mad.”
“It’s the same old recycled information they got from somewhere else. Nothing new.”
“They tell you what to do, but when you’re done you still don’t know how to implement it.”

What You Can Learn from a Professional Seminar Designer About Creating Really GREAT Info Products

You will learn that not everyone learns the same way…and you’ll learn how to accommodate this in EVERY product you create. You really already know some of this stuff. You just don’t know that you do until someone points it out to you.

If you’re like most information marketers and entrepreneurs, you probably had very little patience for boring teachers in school. You know exactly the ones I’m talking about. I know you do!

I used to cry my eyes out trying to understand how to do word problems in algebra. My dad, a trained physicist and electrical engineer, would try to explain it to me. I would get frustrated and say, “Just SPEAK ENGLISH TO ME!!!”

I needed my dad to talk to my in a way that my brain could understand. I needed him to draw pictures of the problems, not just talk about them. And even though I was identified as being gifted at math, I FELT STUPID because I didn’t understand it the way it was being taught.

When you don’t know how to teach your target market in the ways that they learn best, they feel the same way:

Super frustrated with your material because it just “doesn’t work for them”
Irritated with YOU because you’re supposed to be the expert but you don’t “speak their language”
Stupid because they’ve been led to believe that info products today are good enough to help them master certain skills…so they flounder feeling stupid instead of blaming the market for lacking the ability to truly educate people

I’m inviting you to learn what you need to know to build a quality information product so customers will keep coming back for more!

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[testimonial2 img=”” color=”yellow”]”I was struggling to develop an online course and asked Tami for help. She made the complex seem simple. She helped me completely transform the course in ways I could never have done before. Tami is amazingly gifted when it comes to structuring your content in a way that truly allows your students to learn and grow.” –Therese Skelly, wwwHappyinBusiness.com [/testimonial2]

Why Listen to Me?

For 11 years I designed the curriculum for live seminars presented across the nation by the American Management Association. When they had to pick an instructional designer to work with the Ken Blanchard company to adapt their One Minute Manager seminar, I was their number one pick.

I worked for nine months with Scott Martineau, Founder of Infusionsoft, to create their Double Your Sales Coaching Course.

Dan Kennedy sends me referrals and has called me, “A smart cookie and almost dangerous.”

I know what it takes to teach effectively, write effectively, and design training programs that work. Most people in the information marketing world don’t (with a few exceptions I will happily point out during the course).

[testimonial2 img=”” color=”yellow”] “Tami, you rock! Thanks for your consistent contributions to the formula for finding entrepreneurial freedom.” –Scott Martineau, Founder of Infusionsoft[/testimonial2]

I’m Out to Change the Face of Information Marketing…

And I’m Inviting You to Join Me.

[orderbox]Register for the Info Product Boot Camp Now and Receive Instant Access to… [/orderbox]

“Top 10 Reasons Most Information Products SUCK and How You Can Avoid BIG Mistakes Even Gurus are Making” Audio Interview
“10 Steps to Publishing Your Book” ebook
“The Technical Side of Book Publishing” Audio Interview
Value Spectrum 5x: How to Turn One Info Product Into Five Levels of Value e-book

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[guarantee]If, after completing the Info Product Bootcamp, you feel you haven’t learned one single thing that will make your info products more credible, easier to consume and more effective when it comes to participant learning, we’ll refund 100% of your investment. GUARANTEED. [/guarantee]